‘Šaha Cakes’ would not exist if I had given up after my first failure. I did not surrender, and my reward is that today, after all, I live my dream.’
A chocolate story of Šaha’s cakes
The sweetest shop in Živinice is the one owned by Šaha Ćasurović, a cake master. Her shop sells cakes of all colours, from birthday to wedding cakes, creamy cookies with topping, fruit and chocolate cakes irresistible to children.
‘I made my first cake decorated with fondant for my daughter Lejla’s fifth birthday. She wanted a princess from a fairy-tale, but such cakes could not be found here in Živinice at the time. It wasn’t difficult, I found recipes on the Internet so I tried to make a basic, modest decoration for my princess, says Šaha. She posted a photo of the cake on social media and was highly praised for her creativity.
Alongside her regular work in a glazier’s workshop, Šaha was developing her hobby and started receiving orders for cakes. Four years ago, when she got her son and lost her job, she decided not to work for anybody ever again and that it was time she started the adventure she had been preparing to embark for years, the one she had imagined since she was a child.
The Ćasurović family were saving up for years in attempt to open a pastry shop, and the proof that ‘who dares wins’ is the YEP Incubator and support by the Swiss Embassy that came at the right moment, providing funds for all Šaha’s sweet ideas.
‘My message to young people is to never give up. There is a lot of creative people of different professions, vocations and initiatives, who just wait for the right chance,’ believes Šaha and adds that, after all, the most important thing is an unconditional support by the family. ‘One needs to have the will, to fight; I am young, I tried everything and eventually decided to take this big entrepreneurial step. One needs to have faith and strive for the success of their idea. I always tell young people – if you don’t make a success at first, don’t give up your dream. ‘Šaha Cakes’ would not exist if I had given up after my first failure.
I did not surrender, and my reward is that today, after all, I live my dream, says Šaha proudly.